Jan 19

Article # 23 – Get closer to Google

One of the accounts I run for myself has gone almost meteoric over the Christmas and New Year period. Conversions are up, my CPRs are down, and the conversion to paid members has remained pretty much the same. Combining that with a healthy increase in rebills and repeat payments, and January’s revenues for this account are looking very promising. more…

Jan 06

Article # 22 – SEO Tips for the New Year

Hopefully your 2011 is going to be a storming year. One thing’s for sure…if you haven’t really embraced SEO and social media, now’s the time to do so. It’s going to play an increasing role in the future marketing of your sites, so it’s best you get involved now. Here are a few tips I’ve pulled together on SEO, together with some key reasons why you need to embrace social media (horrible term, but it’s the only one we’ve got for now). more…

Dec 23

Article #21 – What’s your strategy for growth and longer-term value?

As the Christmas holidays loom, it’s a great time to take stock of the year that was 2010, and to do some planning for 2011. Let’s face it, there’s only so much Wii you can play with the kids, and film re-runs you can watch, so make some use of the downtime and take stock. If running dating sites is your only means of income, it could be a good opportunity to discuss it with family & friends too – what do they think about it, and where do they think there are tricks you could be missing? Let’s face it, this business isn’t like you’re selling life insurance or banking products…it’s interesting, and EVERYONE always has an opinion about it. Listen to your friends and family and see what they think. more…

Dec 21

A Moment of Pride

“Remind people that profit is the difference between revenue and expense. This makes you look smart.” – Scott Adams

Wow, what happened to 2010? The years are definitely getting shorter since we started Dating Factory. The speed with which time is passing, has led me to step back and review what we’ve achieved since we started working on Dating Factory in January 2009. more…

Dec 10

The Dating Business – Growth in perpetuity

“The book of love is long and boring; no one can lift the damn thing. It’s full of charts and facts and figures and instructions for dancing.” – The Book of Love by Magnetic Fields

I’m not the most romantic of guys much to my wife’s chagrin, so I thought I’d put a romantic quote of sorts at the beginning of this post. A fantastic love song, beautifully written without being too slushy, but best sung by Peter Gabriel. more…

Dec 02

Article # 20 – A lesson in keeping it simple

Two weeks ago, I was reminded through an error on my part just how important it is to do two things:

  • Make sure you’re sending search traffic through relevant and optimised landing pages
  • Make sure you check over your adwords campaigns regularly.


Nov 15

Article #19 – How to achieve Google Sitelinks for your dating site

This week, I’m going to talk about something you’ve probably seen on Google, but aren’t sure how you can achieve…sitelinks in your natural (or organic) search results. more…

Oct 28

Matching Making Systems and Scammers – just what is the difference?

There has been a lot of talk on the wires about Fighting Scammers and Matching systems.

At Dating Factory we tend not to put press releases out just to generate hype without substance, unlike most of our competitors. I did however feel compelled to let you all know our position on these sensitive themes. more…

Oct 04

Article #18 – 5 More Tips for Successful SEO

This week I thought I’d give you some more tips on how to improve your SEO rankings, as we could all do with some free quality traffic! By now hopefully, you should have built up quite a long list of things you need to be doing on a regular basis to improve your rankings. more…

Sep 16

Article #17 – Broadening your campaigns? Do some housekeeping first

You may be tempted to think that generating lists of additional keywords and throwing them into your account is a good way of making more money with your campaign. But are you getting the best performance out of the keywords that are already there? more…

Sep 10

Article #16 – 5 Non-Technical SEO Checks

Focusing on the detail can make all the difference when it comes to SEO. The importance of on-site SEO increases in relation to the total number of pages on your dating site. What might seem like a small thing to you, may not be so when it’s repeated 100,000 within your site template. more…

Sep 08

There’s money in them there mobiles!!

We just have to make sure that our partners and ourselves make money from it.

“If all the girls who attended the Yale prom were laid end to end, I wouldn’t be surprised“. Dorothy Parker

As I mentioned in my last post, I’ve spent a great deal of time recently investigating our options with regard to mobile. One of the big challenges is all the people who collect along the way when you are taking payments or delivering a service on mobile, for those of you who can’t find the very tenuous connection to my opening quote, that’s where it is! more…

Aug 27

Crowdsourcing or the art of Delegation

“I’ve just been on a once in a lifetime holiday. I tell you what, never again!!” (Tim Vine – comedian)

It’s been a while since I did this, so apologise to my avid reader, you can come back now. Does this long pause make me a rubbish blogger? Well it probably does really; however the challenge when writing a blog about “white label dating” is that it’s difficult not to keep repeating yourself. That’s exactly what I found myself doing. So using the World Cup, Summer Holidays, I’m busy and faking creative exhaustion, I’ve pushed this out in front of me.  If I’ve got the whole world to blog about there are millions things everyday to bang on about and be interesting and witty. If it’s the dating industry, not that much happens that requires comment of any kind. more…

Aug 19

Article # 15 – Test your Ad Text to Improve Conversions

How often do you test your ad text? If you haven’t tested your ad messages for the past three months, then you’re missing out on clicks and conversions. The secret behind successful adwords campaigns is to test everything on a consistent basis. What you’re looking for is gradual improvements over time…and that can only be achieved by testing all the time. more…

Aug 02

Article #14 – 5 more Tips for Successful SEO

Good SEO ranking is something that many online marketers overlook, and yet if you get it right – you’re optimising your site for the right keywords – you’re tapping into free traffic that will always convert to sales. Here are the next set of 5 tips for how you can improve your SEO rankings. more…

Jul 19

Article #13 – Clearer Analysis with Google’s Search Funnel

I’ve taken a break from SEO tips this week to let you know about a useful tool released by Google recently called Search Funnels. I’ve been having a play with it over the past couple of weeks, and think it’s something that really could help inform your search marketing campaigns. Understanding how your customers behave is critical knowledge when it comes to paid AdWords campaigns, and while it’s important to know which search terms convert to sales, you don’t quite get the full picture with Google’s Conversion tracking. But with Search Funnels you get another piece of the jigsaw (not the whole picture though, because that would be too easy, wouldn’t it?) more…

Jul 03

Article 12 – More SEO Tips for Your Dating Site

This is the second article in the series of hints and tips to help you with improving your site’s visibility in the Search Engines (otherwise known as SEO). more…

Jun 21

Keep your eyes on the bigger picture while managing the detail

Many bloggers and indeed Journalist use a famous quote to start their post. Not liking to seem too pretentious I thought I’d use a few really obscure ones in this. more…

Jun 17

Article #11 – 5 SEO Tips

SEO Tip # 1
Keyword research

Make sure you’ve done proper keyword research. Use multiple sources such as Google Keyword ToolGoogle Trends and Insights for Search. If available, use PPC broad match and Google Analytics filters to see what short & long tail key phrases people are actually searching for, and which ones are converting on your particular site. more…

Jun 08

How do I improve the quality of my traffic?

Sorry not to have been as productive on the blog front of late, but I’d rather say something meaningful than just be repetitive. On this train of thought of quality rather than quantity, I decided to write a piece on quality of traffic and targeting. more…

Taking your dating business to the next level